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Friday, 17 August 2007
Search Engine Marketing (SEM) and SEO
Another very late night working. I've been updating the iimage site and further optimising it for search engines. Earlier today I got to talking to a contact at Google about search engine marketing. He maintains that SEM is definitely in the ascendancy over email marketing. Frankly, I'm not at all surprised. There's a nice little taster (and a wake up call) to be read on the Wikipedia site (I'm NOT one of its detractors).
"In 2006, North American advertisers spent US$9.4 billion on search engine marketing, a 62% increase over the prior year and a 750% increase over the 2002 year."
"As of 2006, SEM was growing much faster than traditional advertising"
I’d advise anyone to register their site with Google Analytics. It is a fantastic tool for checking to ensure that your site is earning its keep! Also, make sure you’ve registered with the Google Local Business Centre. You'll like these... they're free!
posted by Paul Toner at
The ‘end of play’ recollections, ramblings and reflections of a 21st century renaissance creative