Branding Scotland Bruce

Scotland Bruce

We were handed the name 'Scotland Bruce' by Radico Khaitan, the second largest drinks company in India and asked to come up with a brand image that marketed it internationally to both 'dyed in the wool' mature scotch drinkers AND the more resistant yet experimental 20-30yr old.

We used the legend of 'Robert the Bruce and the Spider', If at first you don't succed, try, try and try again, and featuring traditional celtic imagery along with a brand tattooed model, giving it an appeal that spans the chasm separating these seemingly diverse groups.