Openet Telecom Online and Off-line Newsletter

A bigger bang for your buck!

In order to

• maximise return on investment
• maximise penetration
• maximise brand recognition and equity
• maximise marketing leverage
• minimise duplication of effort

the newsletter for Openet Telecom, the Dublin based world-leading provider of Active OSS solutions, was distributed and accessed by several methods:

• Direct Mail
• Downloadable PDFs of current and archived previous editions
• Downloadable PDFs of individual articles
• Permission based HTML email comprising linked exerpts
• Website based current and previous editions comprising linked exerpts and searchable archive

The recipient signs up via the website and receives an HTML email with intros to the various articles and links to the complete article on the website. The article can be downloaded as a seperate PDF.

Working this way recipients are repeatedly brought back to the website where they could be kept more fully updated on other marketing initiatives and product updates.