Examine the case for your website.
List your reasons under:

• Strategic
• Financial
• Anecdotal
• Intuitive

Consider what you want your site to do

• Promote your product/services
• Sell your product/services online
• Generate leads
• Enable your sales force
• Inform customers and prospects of promotions and offers
• Elevate your companies profile
• Promote and evangelise your brand
• Establish or upgrade dialogue with customers and prospects