Look at your competitors; local, national and international. Remember that when you go online you are speaking to the world, so consider how much of it you want to supply to.

• Look at what they do
• How do they do it
• Where you think they succeed
• Where you think they fail
• Find out, or ask yourself, how central to their operation is their website
• Ask yourself what you can offer to elevate your offering above theirs.
• Get a list of their website addresses and bring them to your first meeting with us.